Below-The-Line Marketing is most effective and successful if fit is as perfect as possible integrated into the whole marketing mix of a company/ brand/ product.  Though it depends on one hand whether you choose the right „Below-The-Line“ marketing instruments as well as find the best coordination with the activities in the classical communication.

Because of our long year experience in “Below-The-Line” marketing, it became in the meantime our „trade-mark“ to find felicitous and successful concepts to combine „Below-The-Line“ in a perfect way with the classical communication.