Below-the-line marketing is most efficient and effective when it is integrated as perfectly as possible into a company's overall marketing mix. On
the one hand, this depends on the optimal choice of below-the-line marketing instruments and, on the other, on the best possible coordination with classic
communication measures.
Thanks to our many years of experience in this area, it has become one of our trademarks that we always find successful concepts to combine
below-the-line marketing with traditional advertising.
